How to Use Facebook Ads to Promote Your Page and Business
Every business needs a Facebook fan page; it's a great way to interact with both customers and potential customers in a place where many of us spend way too much of our time. The question is, how do you grow this page beyond the initial wave of likes you get from your friends and relatives? And how can you ensure the likes you do get the match your audience so the exact right people see your posts, interact with your page and visit your site? Unlike with TV or Newspaper or any other classic form of advertising, Facebook enables very specific targeting. If you want to just reach people between the ages of 25 and 60 in the three zip codes nearest you, you can do that. If you'd like to reach only people who like Die Hard or When Harry Met Sally, you can also do that. What are the basics? Facebook ads can be used for a variety of marketing goals: to get more visitors to your site, to drive sales, to get social posts in front of more people, to retarget people who've previousl